Using Sitefinity to Power Connected, Human-Centric Digital Experiences in an AI Era

Updated - May 14, 2024 at 00:40 AM. | Bangalore


At Progress, we take great satisfaction in creating technology that empowers businesses to use the newest technological developments to create and implement their mission-critical apps and human-centered experiences. Progress Sitefinity, our cutting-edge CMS and digital experience platform, enables marketers to build interconnected experiences. Sitefinity is a low-code/no-code marketing solution that enables users to develop, deliver, and customize experiences and content across a variety of digital platforms. It is supported by cutting-edge multi-experience capabilities, deep integrations, enterprise security, and future-proof technology.


You can create experiences that are focused on people by using the tools and capabilities that Progress Sitefinity offers. Personalized content can be used to generate compelling touchpoints that span platforms and geographical boundaries. Using the most user-friendly system, you can centrally manage multilingual and multichannel content to support brand consistency and market expansion


The first, the pandemic, made people more dependent on technology. Apps that were once convenient suddenly became essential, and we haven't gone back. Our users' expectations have only grown more complex since then. Consumers desire intuitive, inclusive, and connected experiences across all channels (websites, applications, wearables, chat, email, etc.). In order to ensure that the numerous digital touchpoints in a user's journey are in sync, marketers need to work more closely with our IT and development departments

The second has altered how our users and customers interact with us and how we can best serve them: the democratization of AI. We have only just begun to explore the extent of what is possible. We may now enhance our human contacts by using chatbots as initial points of engagement, thanks to generative AI in our digital experience. By building landing pages for on-demand campaigns independently of IT, it enables a quicker time to market. It makes precise personalization possible. Ironically, one of our best resources for building more immersive, human-centered experiences is artificial intelligence (AI), which lacks human emotion



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